WhatsApp for eCommerce: Use Cases to Personalize Customer Experiences

For a few years now, chatbots have been successfully integrated into the fundamental foundation of eCommerce. Customers are becoming more accustomed to the idea, particularly since the global epidemic brought several chatbot advantages to the fore. Today, however, the topic is moving away from web bots and towards messaging services and the possibility of conversational commerce. First, Facebook Messenger was the talk of the town because of its business-friendly approach. We examine various WhatsApp integration strategies that an eCommerce business may utilize to engage in conversational commerce, whether through a messaging bot or a live chat.