What are the essential steps for optimizing a business's online presence for local SEO?

To optimize a business's online presence for local SEO, there are several essential steps to follow. First, claim and optimize your Google My Business listing with accurate information and relevant keywords. Next, ensure your website is mobile-friendly and optimized for local keywords. Additionally, create and optimize local business listings on directories such as Yelp and Yellow Pages. Finally, consider investing in cheap SEO services in Noida to further enhance your local search visibility.